AI Showcase
Project: Fish Tales • Creative Direction Concept
Contribution: Creative Direction, AI Imagery, Copy
A creative direction project developed with AI, exploring two concepts.
An ode to tuna. This project explores how far a product can be pushed beyond function into a bold, recognizable statement. From visual identity to tone and composition, the focus is on creating immediate impact through strong, stylized imagery.
Fish Tales is a purpose-driven brand focused on sustainable fishing. With a strong mission at its core, the challenge was to make tuna stand out more clearly in-store while staying true to its values.
01. ‘TUNA WAS HERE’ • Modern Riso Punk
Inspired by modern riso print and raw street poster aesthetics, this direction uses bold typography and imperfect textures to create immediacy, movement and attitude.
02. HAIL TO THE TUNA • Russian constructivism
Inspired by Russian constructivism and activist poster culture, this direction uses bold geometry, graphic layering and strong typography to create a sense of movement, urgency and collective energy.
Both concepts could work well in motion, with movement in text, color and image adding energy and making the message stronger and more playful.